Engineer Your Revenue Growth.

GTM Systems for Technical CEOs. Stop losing revenue to poor go-to-market execution. Deliver customer value, accelerate revenue growth and outperform the competition.

Clark Growth Partners provides expert Go-to Market (GTM) strategy and execution support to ensure all aspects of your GTM deliver predictable revenue.

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Go-to-Market Expertise

The Growth Transition

You've Built Something Amazing - Now It's Time to Systematize.

You've built an incredible product. Your technology is solid, your team is brilliant, and your vision is clear. You've likely achieved meaningful traction through sheer determination, brilliant engineering and organic growth. And then the engine stalls, revenue flattens. Additional symptoms including:
Sound familiar? You are not alone. Often, what got you to this point, isn't enough to climb the steep growth curve. You need additional horsepower - It's about what comes next.

You've built an incredible product. Your technology is solid, your team is brilliant, and your vision is clear. You've likely achieved meaningful traction through sheer determination, brilliant engineering and organic growth. And then the engine stalls, revenue flattens. Additional symptoms including:‍
   • You're wearing too many hats, juggling big and small issues outside your core expertise

   • CEO or Executive bandwidth constraints and bottlenecks

   • Business complexity is driving silo-ed approaches as each department improvises

   • Competing projects, many non-revenue driving

   • Short-term band-aids or scrappy problem solving that doesn't scale

   • Missed market opportunities

   • Competitive threats

   • Customer or employee retention issues

Sound familiar? You are not alone. Often, what got you to this point, isn't enough to climb the steep growth curve. You need additional horsepower - It's about what comes next.

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The Natural Evolution Point

Most technology companies reach a critical juncture where organic growth isn’t enough. GTM Partners research shows that 73%of technical CEOs struggle with go-to-market execution.  To reach the next level, to reach the long-term sustainable growth, you need to level up. That’s where Clark Growth Partners can help.
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You've been running on founder instincts and engineering excellence. Now it's time to apply that same systematic thinking to revenue generation and operations.
We’ve been there, multiple times. You need –
  • Systematic, repeatable approaches to break through
  • Laser focus on your unique value: vision, product and strategic leadership
  • Proven, integrated systems and data-driven decisioning across all GTM functions
  • Frameworks to retain customers, drive employee & customer satisfaction and knock goals out of the park
Market Opportunities demand speed and precision that you can only achieve with strategic systems. Clark Growth Partners can help you be the hero of this transition, to steer your company to predictable revenue streams.
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Key service features

The Solution

What if you could approach GTM like you approach engineering?
With clear processes, measurable outcomes, and predictable results.

Our GTM operating system is built on the proven MOVE framework - a systematic approach to revenue generation that executives can understand, implement, and scale.

The MOVE Framework: Four Integrated Systems

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M - Market

Market Intelligence & Segmentation

Know exactly who buys, why they buy, and how they make decisions

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  • Deep customer discovery using systematic interview protocols
  • Competitive intelligence gathering and positioning analysis
  • Total Addressable Market (TAM) and Total Relevant Market (TRM) sizing and prioritization
  • Buyer journey mapping with decision criteria at every stage
  • Data-driven customer segmentation based on buying behavior
  • Ideal Customer Profile (ICP) with clear qualification criteria
  • Persona development focused on decision makers and influencers (buying committee)
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O - Operations

Effectiveness vs Efficiency


Revenue Operations (RevOps) with clear metrics that show exactly what's working and what isn't

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  • Revenue Operations Framework design and implementation with northstar metrics that align with business objectives and optimize effectiveness
  • Integrated technology stack for connecting marketing, sales, product and customer success
  • Automated workflows removing manual handoffs and human error
  • Attribution modeling connecting activities to revenue outcomes; move from campaigns to continuous optimization
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V - Velocity

Enablement based on GTM Maturity Stage


How to scale and when

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  • Sales cycle acceleration through process optimization
  • Pipeline velocity improvements with data-driven insights based on GTM maturity level
  • Faster time-to-value for customers through streamlined onboarding and driving to "delight"
  • Rapid experimentation and iteration on GTM approaches
  • Speed-to-market advantages through systematic execution
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E - Expansion

3 Ways to Expand - Sales, Coverage, Solutions


Where YOUR next best opportunity lies

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  • Customer success and retention optimization
  • Personalized and systematic upsell and cross-sell processes
  • Market expansion strategies and execution
  • Growth that scales and doesn't break existing systems
  • Revenue growth through integrated customer lifecycle management

Why the MOVE Framework Works!

Unlike typical marketing and GTM frameworks, MOVE is designed for CEOs and specifically for how technical minds approach problems:
  • Systematic & Logical: Each component builds on the previous, creating a complete system
  • Data-Driven: Every decision in backed with measurable data and clear KPIs
  • Scalable By Design: Built for startup to enterprise without breaking
  • Technical Integration: Works with you existing tools and technical constraints with recommendations for next steps
  • Outcome focused: Connects every activity directly to revenue results
  • Take the MOVE executive 1-hour course, email us to get the code to take the course for FREE ($499)
Take the MOVE Executive Training
What WE offer

Solutions for growth-focused leadership

Caitlin Clark-Zigmond,
Founder, CEO/CMO 
‍Clark Growth Partners
As a 2x Chief Marketing Officer with 25+ years scaling B2B SaaS and enterprise software companies, I bring rare cross-functional GTM expertise spanning marketing, sales, and product management. I've driven over $12B in managed revenue across Intel, Verizon Business, Intuit, and 3 start-ups with hands-on experience building products (designed $3B+ Comcast Digital Voice) for Comcast, leading sales development (managed SDR teams and pipeline generation), and transforming direct and indirect marketing engines.

My Background & Methodology:
- $12B+ in managed revenue across Intel, Verizon Business, and Intuit using systematic GTM approaches
- Product development experience building solutions that generated $3B+ (including Comcast Digital Voice)
- Sales operations expertise managing complex enterprise sales cycles and pipeline optimization
- Marketing automation mastery transforming direct and indirect marketing engines at scale
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From launching global brands in Intel Tiber (5M site visits in 3 weeks) to building product roadmaps that generated hundreds of millions in revenue, I help CEOs eliminate the silos between product, sales, marketing, and customer success that cause 49% of companies to miss their revenue targets.

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RJ O'Shea
Chief Revenue Officer
‍Clark Growth Partners
‍‍As a senior executive with 18+ years leading commercial transformations across Fortune 100 enterprises, RJ brings distinguished experience in revenue operations, sales strategy, and go-to-market execution—with proven ability to scale from startup to $30B+ revenue organizations.‍

RJ's Background & Expertise:
- $50B+ enterprise revenue leadership as CMO at Verizon Business Group ($30B+ division) managing 900+ marketers globally
- Massive scale operations leading 1,400+ solutions specialists and engineers across 20+ countries at Verizon Enterprise Solutions
- High-growth market creation driving Spectrum Mobile from 0 to 7M subscribers generating $1B+ annual revenue
- Strategic consulting expertise at EY-Parthenon and Accenture Song leading enterprise transformations
- End-to-end revenue ownership managing $500M+ in capital and operating expenses across multiple Fortune 100 roles

‍Revenue Scale Mastery: RJ specializes in building revenue engines that scale without breaking—from designing $50M+ annual enterprise deals to creating systematic processes that work across global organizations. He brings strategic clarity with operational execution, bridging technical complexity with commercial success.

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At Clark Growth Partners, we're revenue operations specialists who've seen what happens when technical CEOs try to scale without proper GTM systems. After working with 50+ B2B SaaS companies, we've identified the exact frameworks that turn struggling sales, marketing, product and customer success teams into revenue machines. The MOVE Framework crystallizes these patterns into a systematic approach leaders can implement at scale.

Our approach combines data-driven insights with practical implementation - no theory, just systems that work.

GTM Certified Partner

Our approach combines the MOVE Framework with systematic implementation—no theory, no guesswork, just proven systems that scale.
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Companies Implementing the MOVE Framework GTM Operating System have seen:

10x

Better Forecasting Accuracy.
Companies using the MOVE Framework see 10X better forecasting accuracy

30%

Lower CAC
Companies using the MOVE Framework see 30% lower CAC

100%

Increase in marketing ROI
through integrated attribution and systematic optimization

76 - 345%

YoY revenue growth
through systematic market capture & execution

2x - 3x

 Improvement in sales productivity
with clear processes &  integrated systems

Go-to-market systems that deliver

73%

CEO's struggle

73% of technical CEOs struggle with GTM execution - Even with superior products

55%

LAUNCH SUCCESS

Only 55% of SaaS launches succeed - The MOVE Framework significantly improves these odds

49%

miss revenue targets

49% of companies miss revenue targets - Due to lack of systematic GTM operations

Unlock revenue with proven strategies for technical leaders. Streamline your go-to-market and drive measurable growth.

Still not sure? Take the Free GTM Assessment (10-15 min)

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What we deliver

Systems that drive revenue growth

Go-to-market strategy

Build a clear, actionable plan to reach your target customers and accelerate revenue.

Sales process design

Implement proven sales systems that turn leads into long-term clients efficiently.

Pipeline management

Gain visibility into your marketing and sales funnels and optimize every stage for results.

Revenue operations

Align marketing, sales, product, and customer success to maximize revenue opportunities.

Market positioning

Stand out in your industry with messaging and campaigns that resonate and convert.

Performance analytics

Track key metrics and make data-driven decisions to improve outcomes.

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